Biography
Alexandra Krone, Managing Director, GAMOMAT.
Award: Leadership.
Dr Alexandra Krone is an exceptional leader whose strategic foresight, empathy and value-driven mindset have transformed GAMOMAT into one of the most respected employers in the iGaming industry.
With a clear understanding that the iGaming industry must continuously adapt to dynamic market conditions, Alexandra initiated a strategic restructuring at GAMOMAT. She established a new C-level management board and built in-house software development and marketing teams that did not previously exist.
Her leadership combines strategic competence with a deep human touch, ensuring that every business decision is guided by GAMOMAT’s core values of fairness, transparency and diversity.
Shortly after joining, Alexandra led a company-wide review of GAMOMAT’s corporate values, resulting in five core principles and a Code of Conduct that authentically define the company’s identity.
These values – open communication, feedback culture, curiosity, trust and reliability – serve as the foundation for a strong, people-centric organisation. Under her guidance, human resources management has been aligned with these principles, making them tangible in everyday operations and embedding them throughout the entire employee life cycle.
Her approach to leadership is practical, consistent and inclusive. She introduced a value-based recruitment process to eliminate bias and ensure fair hiring decisions.
She also developed innovative People & Culture programmes such as the GAMOcademy – a learning platform that empowers self-directed development – and GAMOlog, an annual development dialogue that fosters transparent feedback and career growth.
In 2020, Alexandra implemented a flexible hybrid working model that enables employees to work from anywhere in Europe.
This forward-thinking initiative has enhanced employee satisfaction and positioned GAMOMAT as a pioneer of modern workplace flexibility.